This will help you answer the simple but imperative question of whether you want someone who is entering a particular phrase on Google to interact with your brand. More than 50% of shoppers use Google to research their purchase before buying it. The main keywords are one or two words in length and return a large number of search results. Think of the “birthday cards” that Google compares to a whopping 1.17 billion pages.
The keywords in the body are slightly longer, usually two to three words. Googling “birthday cards for mothers” now shows 3 million results. Enter a keyword or web address and create your free account for up to 10 queries. The service provides monthly volume metrics and how difficult it will be to position yourself for that key phrase.
You'll need to consider the volume, competition, relevance, and current ranking of the keywords you're considering adding to your SEO keyword list. Remember the importance of the relevance, authority and volume of your content. You don't want to rank for keywords or attract traffic to your site if what search engines find there doesn't really satisfy what they're looking for. Finally, take a look at the results themselves.
Is the content surmountable? In other words, can you create content that the average search engine finds more useful than the content that currently ranks first? Weak content is often brief, poorly formatted, and lacks key details. You can win the top spots if you meet the needs of search engines more thoroughly than the competition. Select keywords that have a known demand. The best keywords to develop your SEO strategy will be those that you can reasonably expect to compete for based on the specific competition you face and your ability to create high-quality content (ideally, of higher quality than what currently exists).
When researching keywords, it's important to think about the search intent behind each query. The keywords you choose should allow you to create readable content that demonstrates your authority in the algorithms that drive search engines. Brad Shorr is director of content strategy at Straight North, an internet marketing agency that offers SEO and PPC services. Keyword research helps you determine which keywords are the best to segment and provides valuable information about the queries that your target audience is actually searching for on Google.
A robust keyword selection process that covers these five factors will help you make the right decisions and put your SEO campaign on the right track. SEO is often said to be a long-term Internet marketing strategy, and it's never more accurate than when faced with large competitors with large portfolios. To expand on what I mentioned a moment ago, keyword research should be considered an ongoing component of the SEO campaign. You get much more for your investment in SEO by making a strong position stronger for a keyword than focusing on, for example, moving from page 25 to page 20 with 100 minor keywords.
Focusing on ego keywords wastes resources and can be avoided by placing the right emphasis on Google's search volume when selecting objectives. Publishing a video both on YouTube and on your website can help you get this position if you tag it in the specific keywords that people are looking for. This way, you'll be able to establish and execute a robust keyword strategy that helps you find the search terms that really interest you.
