To start your keyword research, you'll need a starting point. There are a few questions to ask yourself when you start removing keywords from the list. Any good research project based on the scientific method begins with a list of its hypotheses. Brainstorm a list of the words, terms, and questions you think people are looking for when they search for your company or the type of solution you offer.
Now that you have a list of approximately 15 search terms, you want to analyze them in Google's Keyword Planner. This is a free tool that allows you to check the popularity of the keywords on your list, find new keywords you haven't thought of, and get bid estimates. In collaboration with Joe Williams from Tribe SEO, we bring you a practical guide to the 5 steps to find the best way to research your keywords. You can also download this graphic as a PDF file below.
Keep in mind that the search volumes projected by Google are generally not accurate and are actually only useful for comparing the relative popularity of one word to another. In other words, if keyword A has a monthly search volume of 5000 and keyword B has a monthly search volume of 10,000, you can assume that keyword B is more popular. But don't assume that if you get number one for keyword B, you'll get 10,000 users per month. Maybe, but probably not.
Some people end up with 25 priority keywords, others end up with hundreds (a large company with several products and sub-brands). Priority keywords should reflect the words that have the highest propensity to generate revenue. A “long tail” keyword is a Tarket key phrase of five or more words. These phrases almost always have fewer monthly searches than short key phrases.
Longer key phrases have a lower search volume. To determine the search volume and difficulty score, as well as to get more keyword ideas, I highly recommend that you use the free Ubersuggest tool. Remember that SEO is an ongoing long-term process, and your keyword strategy is likely to evolve over time. It's important to pay attention to PPC data and analysis data to identify new keyword phrases that could be new opportunities for your business.
In this case, let's take your initial keywords and add modifiers to create long keywords. If your company doesn't make a lot of money installing recessed lighting and you're trying to stop offering those services, don't include those keywords and content on your site, even if it's a popular search term. Choose a key phrase with a difficulty score equal to or lower than the lowest page authority on the website. Watch an SEO professional research the keywords and you'll see that it comes and goes quickly between the tools and the search engine, carefully analyzing the SERPs (search engine results pages) as they consider the options.
The following keyword research process will provide a good structure and a solid foundation for identifying, expanding and prioritizing the keywords in your universe. So when they are going to optimize the elements of their dog food page, they will review the universe of keywords and find additional key phrases such as “dog food online”, dog food for sale and “buy dog food” to increase optimization. While this is incredibly interesting, I would like to say that I had to create a campaign, put in the billing information and Google “Keyword Planner” created an active campaign for me. For a long keyword to be worth targeting, it must have at least a monthly search volume and a low to moderate difficulty score.
For example, if you notice that you're gaining ground with specific keywords, you can refocus your focus and double your bet on those keywords. For example, the fictional Pacific Beach pet store could have chosen “dog food” in Pacific Beach as a priority keyword. .
